Opening a business, for me, has been an exciting adventure. Opening a business while still trying to raise 3 boys under the age of 7 has been downright madness. But yet I'm convinced that it can be done -- with the right staff of course! I guess it comes down to the fact that I love what I do. And I love what 'we' (because I didn't do it alone) have created at Giacomo's. And we think our customers do too because they keep telling us so. Secondly, I have great people working for me. That makes it all the difference.
Everytime I walk into Giacomo's I imagine that I am a new customer walking in for the very first time. This helps me stay focused on my customer's point of view. What I think may matter but what the customer thinks matters most! "It's all about perception" my favorite boss Roger Amidon once told me. Perception afterall is reality. Right on.
Speaking of the customer, I'm a firm believer in "mixing it up" in order to make shopping here interesting and fun. We carry a great selection of hard to find imported Italian groceries... everything from Italian "00" flour to salted anchovies to saffron tagliatelle. Plus, I think it's just a great place to hang out. There's always someone in the shop it seems who's sharing stories of Italian adventures and great Italian meals. We love sharing the recipes!
These next few months will really be a time of growth for us. We're adding fresh, local organic produce this summer which I am really really excited about. As a mother I care an awful lot about feeding my children fresh, healthy delicious foods and I know other people do too. And supporting our local farmers is also important to me given that many of my own anchestors were farmers, albeit in Italy. We're also excited to be offering Boar's Head deli meats and cheeses. This is for my New York transplant-customers who kept asking and asking until I finally made the call and I am so glad that I did. Our first order arrives next week. In addition to our authentic Italian sandwiches we make in our deli we'll now be able to offer roastbeef, pastrami, and all the rest. Did I mention the ice cream?? The hubby and I are HUGE icecream fans so we had to have it. We've chosen Gifford's Old Fashioned Ice cream because it's local and it's simply the best! I know, I know, it's not gelato but keep checking back that may be next.
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